SkyeTek Opens European Headquarters

SkyeTek Opens European Headquarters to Expand Sales Channels for ETSI Compliant RFID Reader Modules and Software - Meshed Systems is First SkyeTek VAR in Europe – Several Others to Follow

Meshed Systems is First SkyeTek VAR in Europe – Several Others to Follow

Westminster, Colorado, USA, September 27, 2006 – SkyeTek, Inc., the leading provider of embedded RFID reader technology, today announced the creation of its sales headquarters in Amsterdam, The Netherlands, responsible for covering Europe, the Middle East, and Africa (EMEA). Over the past few months, SkyeTek has announced the availability of two globally compliant reader modules – the M9 UHF SkyeModule and the M2 HF SkyeModule. As a result, the company’s sales in Europe and Asia-Pacific have more than doubled for the second consecutive year, marking the emergence of overseas markets as significant growth areas for SkyeTek.

SkyeTek’s first channel partner in Europe is Meshed Systems, a leading RFID solutions provider based in Munich, Germany. Meshed has been a SkyeTek value added reseller (VAR) for several quarters and will continue to cover Germany, Austria, and Switzerland under the purview of SkyeTek’s EMEA sales organization.

"Meshed Systems focuses exclusively on RFID and deals with sophisticated customers in both HF and UHF applications," stated Michael E. Wernle, President of Meshed Systems. "Consequently, we require a robust, ETSI compliant product line that allows us to offer our customers the best value proposition for their unique application, regardless of frequency, protocol, or tag. We chose SkyeTek’s Advanced Universal Reader Architecture (AURA) because it gives our customers a robust reader platform with an attractive ROI while allowing us to focus our sales and support efforts around one platform."

Mark Troyer, Sales Director, will head up SkyeTek’s EMEA sales operations as the company looks to expand its footprint across Europe and beyond. Troyer joins SkyeTek from Jabber where he led the expansion of European sales channels for Jabber’s enterprise instant messaging platform. He has also held several executive sales and marketing positions at Lucent, Network Associates, Novell, and Sun Microsystems. Troyer earned an MBA from the American Graduate School of International Management (ie, Thunderbird) and a dual degree, BS in Computer Science and BA in French, from the University of Colorado, Boulder.

"Europe has been a significant growth region for us and projects to be a very large RFID reader market driven by embedded applications in anti-counterfeiting, smartcard payments, and item-level inventory management," said Chris R. Turner, EVP of Sales and Business Development, SkyeTek. "Mark has a long and very successful track record of growing European sales channels for technology-based companies. We are very fortunate to have a seasoned sales executive at the helm of our expansion in EMEA."

SkyeTek offers its technology to OEMs, systems integrators, and distributors as reader modules (which come with ReaderWare included) or ReaderWare software licenses. Licensing provides customers with access to ReaderDNA reference designs, allowing them to integrate the technology directly into their product design and realize 40 to 70 percent cost savings versus a typical reader module.

SkyeTek develops reader technology that allows customers to embed RFID as a feature into products, applications and solutions enabling security, safety, productivity, loyalty and competitive differentiation. Espousing open standards and architecture SkyeTek prepares its customers to embrace a future of possibilities while minimizing the risks associated with change and uncertainty. Its customers represent numerous vertical markets and range from mid-market companies to Fortune 500 corporations. Customers use SkyeTek’s technology to create new applications and value propositions for their existing product lines in areas such as anti-counterfeiting, contactless payment, inventory management, patient safety and patron management. SkyeTek customers demand a common, open architecture for reader software and hardware that makes the task of designing, building, and maintaining an RFID enabled application simple, timely, and cost efficient over its lifetime. Based in Westminster, Colorado, SkyeTek sells exclusively through OEMs, systems integrators, and distributors. For more information about SkyeTek, visit www.skyetek.com or call 720-565-0441.

Meshed Systems (englisch für „eng vernetzte Systeme“) ist ein System- und Beratungshaus für RFID-Komponenten mit Sitz in Ottobrunn bei München. Das Geschäft der Meshed Systems ist in drei Bereiche gegliedert: Value Added Reseller (VAR) namhafter internationaler RFID Komponentenanbieter, Consulting im Bereich RFID-Technologie sowie applikationsspezifische Entwicklungen, die sich auf die Anpassung bestehender Komponenten konzentriert. Zu den Kunden der Meshed Systems gehören Systemintegratoren und große Industrieunternehmen insbesondere aus dem deutschsprachigen Raum.

Meshed Systems GmbH
Dr. Michael E. WERNLE
Alte Landstrasse 21
D-85521 Ottobrunn b. München, Germany
Tel.: +49-(0)89-6666 5124
E-Mail: michael.e.wernle(at)meshedsystems.com
www.meshedsystems.com